BE THE GAME™ is a proprietary technology platform that lets you watch and wager on live sports and other events on your mobile phone, tablet, smart TV or any other internet-connected device.

BE THE GAME™ is licensed to sportsbooks as a white label platform offered under their brands to complement existing offerings on their online portfolio. It is a unique platform that does not cannibalize but complements current online options for bettors on the web sites of leading sportsbooks.

BE THE GAME™ expects to offer a core portfolio of 20 sports with the capacity to quickly add more sports and events on a modular basis. It can scale to sports and other events such as fantasy sports and reality television shows as permitted by licensing agreements. BE THE GAME™ anticipates an initial offering of three North American sports (gridiron football, basketball and baseball) and two European sports (football and cricket) at launch.

BE THE GAME will change the face of global sports betting interaction forever and take it to the masses.

Rasmus Sojmark
Founder and CEO
SBC Global Sports Betting Community

Top 10 reasons to use BE THE GAME™ to watch and wager on your favourite sports and events:
  • Watch and wager on a single screen (no juggling devices)
  • Full control over how much you bet and how often you get questions
  • All proposition bets are expressed as simple questions
  • All questions are presented as even money (no odds, no systems)
  • Individual questions for individual bettors
  • Real time questions about what is happening next in your game, right now
  • Gamified experience (like playing video games)
  • Participate in quizzes and micro-games (before, during and after games)
  • Individual, head to head and group play
  • Leaderboards let you grow communities of friends, family and sports fans

Top 10 reasons for sportsbooks to license BE THE GAME™ to include on their web sites:
  • Complements but does not cannibalize existing offerings
  • Modular architecture scales to any sport and other real time event
  • High frequency, repetitive betting builds momentum and encourages frequent bets
  • Cost effective bettor acquisition and retention channel
  • Appeals to new bettors, the holy grail of acquisition campaigns
  • Leaderboards and quizzes extend engagement and improve yields
  • Commercials cross-sell other products and can target specific groups
  • Tracks users and builds profiles of useful (and valuable) behavioral data
  • Targets predicable gross gaming yield (GGY)
  • Manages volatility risks

BE THE GAME™ is a complex technology ecosystem driven by proprietary intellectual property with world-class system capabilities:

    • BE THE GAME™ scales
      It expands the universe of sports and events (eSports, reality TV) by adding modules
    • BE THE GAME™ is stable
      It operates to specifications at scale with multiple redundancies that defeat disruptions
    • BE THE GAME™ is fast
      It operates in real time and breaks information into divisible packets of super fast data
    • BE THE GAME™ is secure
      It includes sophisticated security architecture that safeguards bettors and sportsbooks
    • BE THE GAME™ is simple
      It delivers simple questions with no odds and many bettor engagement opportunities
    • BE THE GAME™ is safe
      It enables sportsbooks to target a predictable GGY and manage volatility risks